Post by nurnobisorker14 on Oct 31, 2024 3:49:00 GMT
Every month, businesses lose about 40% of their clients. Basically, such statistics are connected not only with the economic situation in the country, but primarily with the company itself, which at a certain stage made a mistake.
Contents hide
1) The main reasons for customer departure
1.1) Inattentive managers
1.2) Lack of loyalty program
1.3) Low level of service
1.4) Poor quality of product or service delivery
1.5) Unclear benefit
2) Why bring back lost customers?
3) TOP ways to get customers back correctly
3.1) Retargeting
3.2) Using email marketing
3.3) Change of manager
3.4) CRM implementation
4) Conclusion
Customers visit the website of an online store, inquire about the range, select a product, and it would seem that the order will now be placed, but no. After bulk email campaigns the product is in the basket, the customer simply leaves, closing the tab. As a result, the business has lost a potential client. It is not worth putting up with such a situation. Often, the main mistake is that the company simply has not modernized its product and service taking into account all the desires and capabilities of the target audience.
Marketing is a tough business. A successful company is one that not only managed to attract new customers with good advertising, but also retained them later. To retain customers and bring them back to the site at the right time, you need to use specially developed tools. Read more about how to bring back a potential client later in the article.
Increase your sales with Mokka
Main reasons for customer departure
Experienced marketers claim that a huge proportion of users stop cooperating with a company due to the indifferent attitude of managers. In fact, this is only one of the reasons why users leave. First of all, in order to raise your business to a higher level and finally stop losing money due to abandoned carts, you need to initially familiarize yourself with all the main reasons why customers leave for competitors.
Inattentive managers
No visitor would want to stay with a company that has a global reputation but:
incompetent specialists provide assistance;
managers, after promising to call back and answer, forget to do so due to the large influx of users;
laziness (for example, a user asked to send the delivery conditions in the chat, and was told that the conditions can be found on the website).
This reason should also include the inattention of specialists, as well as their too slow response. It is the efficiency of managers that increases the level of customer loyalty and increases the chances of this consumer placing an order. 50% of buyers give preference to the company that responded to them first.
Lack of loyalty program
If a competitor offers cashback, a discount on the first or bulk order, free delivery, as well as other interesting and advantageous conditions, then a person will definitely make a choice in their favor. The user should not just love a good product, but also become a real fan of the company that sells it. Experts recommend developing your own unique bonus programs. They should be based on the capabilities and desires of the target audience.
Low level of service
One of the most common reasons why customers leave. The buyer understands that there is a lot of competition on the market today, which means that there is more than one company that provides the same services and goods. In such a situation, the client simply does not tolerate poor service, knowing that if something happens, he will be able to find a company with better service with a probability of 95%.
Ideal service is the coordinated work of the entire team. It is also responsiveness, efficiency, responsibility, literacy, and most importantly – professionalism and humanity. The smiling specialists complement everything.
Poor quality of product or service delivery
Nowadays, almost all areas of the market are being modernized. More modern equipment is being produced, the quality of household chemicals is improving, etc. If a company that a person preferred to work with earlier does not do this now or even provides a product/service of poor quality, then the person will most likely find another organization - more modern and responsible.
Unclear benefit
Any consumer is interested in hearing about the benefits of a product or service only if he understands what exactly is being discussed. If you tell a person that the product he is considering is distinguished, for example, by its practicality, then this will not tell him anything. But if you briefly explain why it is considered such and what benefits it provides after purchase, then the result will be completely different.
Any client buys not services or goods, but the benefits from them! Therefore, it is important for both the manager orally and the specialist who is engaged in compiling the description for the online store to learn how to convey in a short form all the benefits from purchasing a product/service.
Why bring back lost customers?
Most marketers are confident that it is much more profitable to return a potential client and retain him than to look for a new one. This statement is also supported by statistics:
The probability of a new user placing an order is 5-25%. A user who has previously been close to placing an order in a given company or who has previously used the services will place an order with a probability of 50-70%.
Returning a client is 5-10 times cheaper than attracting a new one.
Returning customers definitely increases the company's profit. It is most profitable to return experienced customers who have previously cooperated with the company and already know all its features. At the same time, even if during the previous cooperation the purchase of goods or receipt of services did not go entirely smoothly, then still with the right approach such a customer is more likely to want to use the services again.
Companies that do not return customers end up losing a decent margin. At the same time, they spend their existing income on attracting new visitors. As a result of attracting new customers, they do not bring the required level of margin, because according to statistics, they order less often, and the entrepreneur is forced to try again and spend money on advertising, going into the red. This scheme is wrong.
It is much more profitable to engage in returning clients, and then invest the money received from this into development and subsequent promotion. This scheme brings a decent level of income after just a few months.
Connect Mokka and sell more
TOP ways to get customers back correctly
Customer loss is nothing new. Absolutely all entrepreneurs face this situation. The only difference is that some entrepreneurs give up on them, while others set themselves the task of doing everything to ensure that most of these clients return.
There are several TOP methods that allow entrepreneurs to return customers and increase their profits.
Contents hide
1) The main reasons for customer departure
1.1) Inattentive managers
1.2) Lack of loyalty program
1.3) Low level of service
1.4) Poor quality of product or service delivery
1.5) Unclear benefit
2) Why bring back lost customers?
3) TOP ways to get customers back correctly
3.1) Retargeting
3.2) Using email marketing
3.3) Change of manager
3.4) CRM implementation
4) Conclusion
Customers visit the website of an online store, inquire about the range, select a product, and it would seem that the order will now be placed, but no. After bulk email campaigns the product is in the basket, the customer simply leaves, closing the tab. As a result, the business has lost a potential client. It is not worth putting up with such a situation. Often, the main mistake is that the company simply has not modernized its product and service taking into account all the desires and capabilities of the target audience.
Marketing is a tough business. A successful company is one that not only managed to attract new customers with good advertising, but also retained them later. To retain customers and bring them back to the site at the right time, you need to use specially developed tools. Read more about how to bring back a potential client later in the article.
Increase your sales with Mokka
Main reasons for customer departure
Experienced marketers claim that a huge proportion of users stop cooperating with a company due to the indifferent attitude of managers. In fact, this is only one of the reasons why users leave. First of all, in order to raise your business to a higher level and finally stop losing money due to abandoned carts, you need to initially familiarize yourself with all the main reasons why customers leave for competitors.
Inattentive managers
No visitor would want to stay with a company that has a global reputation but:
incompetent specialists provide assistance;
managers, after promising to call back and answer, forget to do so due to the large influx of users;
laziness (for example, a user asked to send the delivery conditions in the chat, and was told that the conditions can be found on the website).
This reason should also include the inattention of specialists, as well as their too slow response. It is the efficiency of managers that increases the level of customer loyalty and increases the chances of this consumer placing an order. 50% of buyers give preference to the company that responded to them first.
Lack of loyalty program
If a competitor offers cashback, a discount on the first or bulk order, free delivery, as well as other interesting and advantageous conditions, then a person will definitely make a choice in their favor. The user should not just love a good product, but also become a real fan of the company that sells it. Experts recommend developing your own unique bonus programs. They should be based on the capabilities and desires of the target audience.
Low level of service
One of the most common reasons why customers leave. The buyer understands that there is a lot of competition on the market today, which means that there is more than one company that provides the same services and goods. In such a situation, the client simply does not tolerate poor service, knowing that if something happens, he will be able to find a company with better service with a probability of 95%.
Ideal service is the coordinated work of the entire team. It is also responsiveness, efficiency, responsibility, literacy, and most importantly – professionalism and humanity. The smiling specialists complement everything.
Poor quality of product or service delivery
Nowadays, almost all areas of the market are being modernized. More modern equipment is being produced, the quality of household chemicals is improving, etc. If a company that a person preferred to work with earlier does not do this now or even provides a product/service of poor quality, then the person will most likely find another organization - more modern and responsible.
Unclear benefit
Any consumer is interested in hearing about the benefits of a product or service only if he understands what exactly is being discussed. If you tell a person that the product he is considering is distinguished, for example, by its practicality, then this will not tell him anything. But if you briefly explain why it is considered such and what benefits it provides after purchase, then the result will be completely different.
Any client buys not services or goods, but the benefits from them! Therefore, it is important for both the manager orally and the specialist who is engaged in compiling the description for the online store to learn how to convey in a short form all the benefits from purchasing a product/service.
Why bring back lost customers?
Most marketers are confident that it is much more profitable to return a potential client and retain him than to look for a new one. This statement is also supported by statistics:
The probability of a new user placing an order is 5-25%. A user who has previously been close to placing an order in a given company or who has previously used the services will place an order with a probability of 50-70%.
Returning a client is 5-10 times cheaper than attracting a new one.
Returning customers definitely increases the company's profit. It is most profitable to return experienced customers who have previously cooperated with the company and already know all its features. At the same time, even if during the previous cooperation the purchase of goods or receipt of services did not go entirely smoothly, then still with the right approach such a customer is more likely to want to use the services again.
Companies that do not return customers end up losing a decent margin. At the same time, they spend their existing income on attracting new visitors. As a result of attracting new customers, they do not bring the required level of margin, because according to statistics, they order less often, and the entrepreneur is forced to try again and spend money on advertising, going into the red. This scheme is wrong.
It is much more profitable to engage in returning clients, and then invest the money received from this into development and subsequent promotion. This scheme brings a decent level of income after just a few months.
Connect Mokka and sell more
TOP ways to get customers back correctly
Customer loss is nothing new. Absolutely all entrepreneurs face this situation. The only difference is that some entrepreneurs give up on them, while others set themselves the task of doing everything to ensure that most of these clients return.
There are several TOP methods that allow entrepreneurs to return customers and increase their profits.